Author Question: The first step in developing a measure of marketing constructs is to a. generate sample items. b. ... (Read 57 times)

jman1234 · **on:** Jun 28, 2018

The first step in developing a measure of marketing constructs is to
a. generate sample items.
b. purify the measure.
c. assess validity.
d. specify the domain of the construct.
e. collect data.

Question 2

All of the following are strategies for customer retention except
a. caring about your customers.
b. remembering your customers between sales.
c. increasing advertising to reach your target market.
d. building trusting relationships with your customers.
e. monitoring the service-delivery process.