This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which step comes last in developing a marketing strategy? a. analyzing firm performance b. ... (Read 122 times)

Anajune7

  • Hero Member
  • *****
  • Posts: 574
on: Jun 28, 2018
Which step comes last in developing a marketing strategy?
 a. analyzing firm performance
  b. identifying and evaluating market opportunities
  c. selecting target markets
  d. planning and implementing a marketing mix

Question 2

Explain the concept of customer lifetime value.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

thall411

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

This concept involves companies assessing customers in terms of their worth to the company. Some customers are more costly to acquire, while others might be more costly to retain. Approaches to computing CLV involve three kinds of components: (1) numbers about money, (2) numbers about time, and (3) a financing finesse. The money inputs required include: (a) estimates of acquisition costs, (b) estimates of retention costs, and (c) average contributions for the segment(s) under consideration. The time inputs include: (a) a decent guesstimate at the likely retention rate from year to year and (b) a sense of the average lifespan duration for the particular product or brand. If the estimates are to be useful in forecasting and budgeting, a simple financial adjustment of a discount rate is important.


Anajune7

  • Member
  • Posts: 574
Reply 2 on: Jun 28, 2018
Gracias!

pangili4

  • Member
  • Posts: 346
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

In the ancient and medieval periods, dysentery killed about ? of all babies before they reach 12 months of age. The disease was transferred through contaminated drinking water, because there was no way to adequately dispose of sewage, which contaminated the water.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

The Two-Step Persuasion Technique to Encourage Community Service The Two-Step Persuasion Technique to Encourage Community Service
Example of an employee performance evaluation form Cont Example of an employee performance evaluation form Cont
Western blot. In the first step, (1) a polyacrylamide gel electrophoresis is performed to separate ... Western blot. In the first step, (1) a polyacrylamide gel electrophoresis is performed to separate ...
A developing fetus is cushioned in a sac of watery amniotic fluid A developing fetus is cushioned in a sac of watery amniotic fluid
Life support system of a developing human Life support system of a developing human
Paired-end shotgun sequencing strategy Paired-end shotgun sequencing strategy
Video: Cardiac Cycle (Part 3 of 4)

For a complete list of videos, visit our video library