Dissatisfied consumers could likely do all of the following except
a. take no action.
b. discontinue purchasing.
c. engage in habitual purchasing.
d. complain.
e. engage in negative word of mouth.
Question 2
A buyer's level of satisfaction is determined by ________ and ________.
a. functional attributes, performance attributes
b. performance attributes, emotional attributes
c. psychological attributes, functional attributes
d. functional attributes, satisfier attributes
e. None of these are correct.