Consumers are more likely to adopt an attitude or undertake an ...

[fagboi]

Consumers are more likely to adopt an attitude or undertake an action when a likable person promotes that action.
 
 Indicate whether the statement is true or false

Question 2

The interactivity of the Internet is important to its usefulness as a direct-response medium.
 
 Indicate whether the statement is true or false

[ecabral0]

Answer to Question 1

T

Answer to Question 2

T