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Author Question: The most common categorization of buyers consists of ________ and ________ markets. a. consumer, ... (Read 124 times)

neverstopbelieb

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on: Jun 28, 2018
The most common categorization of buyers consists of ________ and ________ markets.
 a. consumer, business
 b. consumer, retail
 c. business, retail
 d. business, not-for-profit
 e. not-for-profit, for profit

Question 2

Which attitude rating scale uses pairs of bipolar words or phrases, and is particularly useful in corporate, brand and
  product-images studies?
 a. Itemized-ratings scale
  b. Semantic-differential scale
  c. Graphic-ratings scale
  d. Summated-ratings (Likert) scale
  e. Comparative-ratings scale


momtoalll

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


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