Author Question: ________ segmentation tends to be the most widely used basis for segmenting consumer markets because ... (Read 117 times)

Hungry! · **on:** Jun 28, 2018

________ segmentation tends to be the most widely used basis for segmenting consumer markets because the information is widely available and relatively easy to measure.
a. Psychographic
b. Benefit
c. Behavioral
d. Demographic
e. Geographic

Question 2

Which of the following does NOT represent the purpose of Big Data or what it is all about?
a. Understanding current business practices better.
b. Generating more data inputs.
c. Seeking new opportunities to enhance future performance.
d. Establishing the processes to yield insightful outcomes.
e. All of the above are consistent with the value of Big Data.