« previous next »

Author Question: When segmenting markets based on consumers' usage patterns, variety seekers as a segment are ... (Read 88 times)

Metfan725

  • Hero Member
  • *****
  • Posts: 552
on: Jun 28, 2018
When segmenting markets based on consumers' usage patterns, variety seekers as a segment are characterized by
 a. the lowest level of opportunity for a firm to cultivate sales.
  b. buying what is on sale or choosing brands that offer discount coupons.
  c. a high level of repeat purchasing of the same brand.
  d. extra-enthusiastic purchasing behavior.

Question 2

Which of the following currently uses market research?
 a. Salespeople
  b. Politicians
  c. Clergy
  d. Presidents of not-for-profit institutions
  e. All of these are correct.


zoeyesther

  • Sr. Member
  • ****
  • Posts: 315
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Variation in coat pattern in zebras. The patterns show progressively more black left to right and to Variation in coat pattern in zebras. The patterns show progressively more black left to right and to
Lymph Nodes of the Head and Neck and Drainage Patterns Lymph Nodes of the Head and Neck and Drainage Patterns
Evidence-based practice: skin assessment Evidence-based practice: skin assessment
Likelihood of Developing Type 2 Diabetes Mellitus Based on BMI Likelihood of Developing Type 2 Diabetes Mellitus Based on BMI
Western blot patterns for different Borrelia antigens: (a) IgG Western and (b) IgM Western. Western blot patterns for different Borrelia antigens: (a) IgG Western and (b) IgM Western.
Inheritance patterns in three crosses involving the agouti allele Inheritance patterns in three crosses involving the agouti allele
Video: Fermentation - When Oxygen Is Absent, Pyruvate to Lactate & Pyruvate to Ethanol

For a complete list of videos, visit our video library