Author Question: When segmenting the consumer market, marketers consider the cohort effect which refers to: a. why ... (Read 52 times)

Alainaaa8

  • Hero Member
  • *****
  • Posts: 576
When segmenting the consumer market, marketers consider the cohort effect which refers to:
 a. why members of the same psychographic group decide to vote the same way.
 b. how Generation X uses its financial power to influence product trends.
 c. the predictability of demographic characteristics in analyzing purchase habits, product usage rates, and brand preference.
 d. the tendency of members of a generation to be influenced and bound together by events occurring during the key formative years when they were 17 to 22 years of age.

Question 2

Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as:
 a. cross-over experiments.
 b. redundant measures.
 c. constancy of conditions.
 d. repeated measures.



nanny

  • Sr. Member
  • ****
  • Posts: 313
Answer to Question 1

d

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

For a complete list of videos, visit our video library