When segmenting the consumer market, marketers consider the ...

[Alainaaa8]

When segmenting the consumer market, marketers consider the cohort effect which refers to:
 a. why members of the same psychographic group decide to vote the same way.
 b. how Generation X uses its financial power to influence product trends.
 c. the predictability of demographic characteristics in analyzing purchase habits, product usage rates, and brand preference.
 d. the tendency of members of a generation to be influenced and bound together by events occurring during the key formative years when they were 17 to 22 years of age.

Question 2

Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as:
 a. cross-over experiments.
 b. redundant measures.
 c. constancy of conditions.
 d. repeated measures.

[nanny]

Answer to Question 1

d

Answer to Question 2

d