Author Question: The first door-to-door salespeople were the peddlers of the Middle Ages. Indicate whether the ... (Read 35 times)

CharlieWard · **on:** Jun 28, 2018

The first door-to-door salespeople were the peddlers of the Middle Ages.

Indicate whether the statement is true or false

Question 2

The zero scale value found when measuring marketing variables typically represents
a. the ordinal nature of the variable.
b. an absolute lack of an attribute.
c. the logical existence of a natural zero point.
d. a point of absolute zero magnitude.
e. a point of indifference to which the value zero is arbitrarily attached.