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Author Question: Kimberly's knowledge of candy was high, and she knew what she liked. Thus, regarding consumer ... (Read 57 times)

faduma

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  • Posts: 528
on: Jun 28, 2018
Kimberly's knowledge of candy was high, and she knew what she liked. Thus, regarding consumer learning, she would be
 a. unlikely to be closed to new ideas or experiences.
  b. unlikely to generate new hypotheses.
  c. more likely to experience products vicariously.
  d. unable to process older information.
  e. unable to process newer information.

Question 2

When engaging in consultative selling, salespeople who serve as experts on their customers' businesses are acting as ________.
 a. business consultants
 b. strategic orchestrators
 c. long-term allies
 d. need-satisfiers
 e. none of these choices


Ahernandez18

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  • Posts: 361
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

a


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