Kimberly's knowledge of candy was high, and she knew what she liked. Thus, regarding consumer learning, she would be
a. unlikely to be closed to new ideas or experiences.
b. unlikely to generate new hypotheses.
c. more likely to experience products vicariously.
d. unable to process older information.
e. unable to process newer information.
Question 2
When engaging in consultative selling, salespeople who serve as experts on their customers' businesses are acting as ________.
a. business consultants
b. strategic orchestrators
c. long-term allies
d. need-satisfiers
e. none of these choices
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