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Author Question: Two major forms of control in marketing are the control over efficient allocation of the marketing ... (Read 118 times)

nmorano1

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on: Jun 28, 2018
Two major forms of control in marketing are the control over efficient allocation of the marketing effort and comparison of planned and actual performance.
 
 Indicate whether the statement is true or false

Question 2

The first step in measuring an attribute is to
 a. assign numbers that reflect the properties of the attribute.
  b. determine the properties of the attribute.
  c. measure the object first, then the attributes.
  d. decide which type of analysis you wish to perform on the measurement data.
  e. use the lowest level of measurement possible.


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mistyjohnson

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

b


nmorano1

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Reply #2 on: Jun 28, 2018
Correct answers!


mistyjohnson

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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