Two major forms of control in marketing are the control over ...

[nmorano1]

Two major forms of control in marketing are the control over efficient allocation of the marketing effort and comparison of planned and actual performance.
 
 Indicate whether the statement is true or false

Question 2

The first step in measuring an attribute is to
 a. assign numbers that reflect the properties of the attribute.
  b. determine the properties of the attribute.
  c. measure the object first, then the attributes.
  d. decide which type of analysis you wish to perform on the measurement data.
  e. use the lowest level of measurement possible.

[mistyjohnson]

Answer to Question 1

true

Answer to Question 2

b

[nmorano1]

Correct answers!

[mistyjohnson]

Great! Please up vote