Author Question: ________ defines how the firm proposes to deliver a competitively superior value proposition to ... (Read 44 times)

brutforce · **on:** Jun 28, 2018

________ defines how the firm proposes to deliver a competitively superior value proposition to targeted customers.
a. Financial perspective
b. Customer perspective
c. Internal perspective
d. External perspective
e. None of the above

Question 2

When researchers want to draw a random sample of consumers or households, they often use
___________________ _, in which geographic areas and/or housing units are randomly selected and people within
are approached for personal interview.
Fill in the blank(s) with correct word