One of the downsides of setting consumers' expectations with ...

[futuristic]

One of the downsides of setting consumers' expectations with evaluations of products or services is that they tend to pay closer attention to negative aspects during consumption, and therefore, provide less-favorable quality and satisfaction evaluations.
 
 Indicate whether the statement is true or false

Question 2

In equity theory, consumers are more dissatisfied if they perceive the problem to be permanent rather than temporary.
 
 Indicate whether the statement is true or false

[kristenb95]

Answer to Question 1

T

Answer to Question 2

F