Author Question: Consumer will not feel post-purchase regret if they have no information about the alternatives not ... (Read 233 times)

ec501234 · **on:** Jun 28, 2018

Consumer will not feel post-purchase regret if they have no information about the alternatives not chosen.

Indicate whether the statement is true or false

Question 2

Which of the following statements concerning the balanced scorecard is (are) accurate?
a. The goal of the balanced scorecard is to achieve the proper balance between sales and profits.
b. The balanced scorecard is designed to help managers achieve the proper blend of domestic versus international sales and profits.
c. The balanced scorecard demonstrates that the performance of a business unit can be captured by thoroughly assessing just two dimensions: the financial perspective and the customer perspective.
d. The balanced scorecard suggests that the rate at which a business unit is acquiring new customers provides the best measure of financial performance.
e. The balanced scorecard combines financial measures of past performance with measures of the drivers of performance.