The anxiety or regret that lingers after a consumer makes a ...

[jwb375]

The anxiety or regret that lingers after a consumer makes a difficult purchase decision is referred to as
 a. cognitive consistency. c. cognitive dissonance.
  b. evaluative consistency. d. evaluative state.

Question 2

What type of research is used when the problem to be solved is broad or vague?
 a. Exploratory research
  b. Secondary research
  c. Primary research
  d. All of these are correct.
  e. None of these are correct.

[shoemake]

Answer to Question 1

C

Answer to Question 2

a