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Author Question: The anxiety or regret that lingers after a consumer makes a difficult purchase decision is referred ... (Read 150 times)

jwb375

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on: Jun 28, 2018
The anxiety or regret that lingers after a consumer makes a difficult purchase decision is referred to as
 a. cognitive consistency. c. cognitive dissonance.
  b. evaluative consistency. d. evaluative state.

Question 2

What type of research is used when the problem to be solved is broad or vague?
 a. Exploratory research
  b. Secondary research
  c. Primary research
  d. All of these are correct.
  e. None of these are correct.


shoemake

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


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