Every three weeks Coca Cola products go on sale at 30 off the regular price. How is this likely to affect consumers' perceptions?
a. They will infer that Coca Cola is inferior to Pepsi.
b. They will infer that Coca Cola is a superior brand to store brands.
c. They will begin to believe that the sale price is the regular price and not buy Coca Cola unless it is on sale.
d. They will consider brand switching.
e. It will have no effect on consumers' perceptions.
Question 2
Rewards controlled and offered by managers or customers, such as financial incentives, pay, or recognition are known as:
a. externally mediated rewards.
b. internally mediated rewards.
c. frequent reward programs.
d. partner rewards.
e. none of the above.
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