Author Question: If PepsiCo sets its twelve-pack price to match the price charged by Coca-Cola, Pepsi is using which ... (Read 37 times)

burchfield96 · **on:** Jun 29, 2018

If PepsiCo sets its twelve-pack price to match the price charged by Coca-Cola, Pepsi is using which of the following pricing methods?
A) Demand-based
B) Cost-based
C) Reference pricing
D) Competition-based
E) Price leader

Question 2

If local Shell gasoline stations look at BP stations' prices as the primary method of determining its own prices, Shell is using
A) price fixing, which considers competition to be less important than costs.
B) price fixing, which considers costs to be less important than competitor's prices.
C) market share pricing, which considers competition to be the ultimate pricing goal.
D) competition-based pricing, which considers profit to be the ultimate pricing goal.
E) competition-based pricing, which considers costs to be less important than competitor's prices.