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Author Question: ____ tells us how often the event occurs across all consumers. a. Representativeness b. Hierarchy ... (Read 38 times)

kellyjaisingh

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on: Jun 28, 2018
____ tells us how often the event occurs across all consumers.
 a. Representativeness
  b. Hierarchy of effect
  c. An event judgment
  d. Base-rate information
  e. Availability

Question 2

Which cost comparison issue is when followers learn from the pioneer's mistakes by analyzing the competitor's product?
 a. Technology
 b. Market knowledge
 c. Shared experience
 d. All of the above
 e. None of the above


sabina576

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

b


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