Author Question: ____ tells us how often the event occurs across all consumers. a. Representativeness b. Hierarchy ... (Read 50 times)

kellyjaisingh

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____ tells us how often the event occurs across all consumers.
 a. Representativeness
  b. Hierarchy of effect
  c. An event judgment
  d. Base-rate information
  e. Availability

Question 2

Which cost comparison issue is when followers learn from the pioneer's mistakes by analyzing the competitor's product?
 a. Technology
 b. Market knowledge
 c. Shared experience
 d. All of the above
 e. None of the above



sabina576

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Answer to Question 1

D

Answer to Question 2

b



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