Author Question: Business-to-business firms with well-developed Web sites are able to substantially reduce their ... (Read 122 times)

torybrooks · **on:** Jun 28, 2018

Business-to-business firms with well-developed Web sites are able to substantially reduce their advertising and promotion expenditures.

Indicate whether the statement is true or false

Question 2

Dial soap's brand managers want to know which of three proposed end-aisle displays works the best in terms of
catching consumers' attention. They set up prototypes of the three displays in three supermarkets in a large
metropolitan area and visit each to observe consumers body language, time spent at each display, etc. Which
technique are the managers using?
a. Direct observation
b. Past records
c. Archives
d. Survey
e. Indirect observation