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Author Question: Recent research shows that business-to-business service firms are more likely to emphasize: A) ... (Read 174 times)

jace

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on: Jun 28, 2018
Recent research shows that business-to-business service firms are more likely to emphasize:
 A) relationship strategies as opposed to transactional strategies.
  B) arms-length strategies.
  C) the total buyer-seller process.
  D) all of the answer choices.
  E) Both relationship strategies as opposed to transactional strategies and the total buyer-seller process.

Question 2

When a manager is in charge of intangible and heterogeneous services, he/she should develop marketing strategies that:
 A) emphasize word-of-mouth communication.
  B) provide tangible evidence.
  C) employ value pricing.
  D) all of the answer choices.


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jaygar71

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

D


jace

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Reply 2 on: Jun 28, 2018
Gracias!

softEldritch

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Reply 3 on: Yesterday
Excellent

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