It is December and Barb is planning ahead for her summer vacation. She is basing her decisions on how she will feel next summer. This is an example of
a. prospect theory.
b. appraisal theory.
c. affective forecasting.
d. cognitive forecasting.
e. emotional predilection.
Question 2
All are objectives businesses have for e-commerce except:
a. eliminate sales representatives.
b. target specific customers.
c. conduct market research.
d. sell products and services.
e. advertise in a new medium.
