A consumer compares Apple and Compaq and finds that they tie on the most important attribute of fun. She then moves on to graphics and selects Apple because it is ranked higher. This is an example of a(n) ____ model.
a. subjunctive
b. ordered
c. conjunctive
d. importance
e. lexicographic
Question 2
The channel function in which a customer organization may require special transportation and storage services to support its operations and strategy is logistics.
Indicate whether the statement is true or false