Author Question: The ___________ is the utility value that a consumer attaches to each level of each attribute in a ... (Read 71 times)

daltonest1984 · **on:** Jun 24, 2018

The ___________ is the utility value that a consumer attaches to each level of each attribute in a conjoint analysis model.
a. weightage b. share of choice
c. part-worth d. share of market

Question 2

A cellular phone company claims that the mean amount spent per month is more than 75 . A test is made of Ho: = 75 versus Ha: > 75 . The null hypothesis is rejected. State the appropriate conclusion.

Kingjoffery · **Reply #1 on:** Jun 24, 2018

Answer to Question 1

c
RATIONALE: The part-worth is the utility value that a consumer attaches to each level of each attribute in a conjoint analysis model.

Answer to Question 2

There is sufficient evidence to support the claim that the mean checkout amount is greater than 75.
RATIONALE: The claim for this problem is that the mean checkout amount is greater than 75 . The conclusion is stated in terms of the alternative hypothesis.