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Author Question: Services are the more tangible than manufactured goods and manufactured goods are more intangible ... (Read 93 times)

Caiter2013

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on: Jun 28, 2018
Services are the more tangible than manufactured goods and manufactured goods are more intangible than services.
 
 Indicate whether the statement is true or false

Question 2

A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a
  typical week. Which of the following is probably the best method?
 a. Arrange for a pantry audit.
  b. Put a researcher with a clipboard next to the cereal display.
  c. Collect supermarket scanner data.
  d. Conduct a survey of shoppers.
  e. Employ a mystery shopper.


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alexisweber49

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

c


Caiter2013

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

brbarasa

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Reply 3 on: Yesterday
Excellent

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