Which of the following is NOT an observation method of collecting data?
a. Mystery shopping
b. Using hidden cameras to study how shoppers select products
c. Standing next to a store display to understand how shopper select products
d. Analyzing scanner data from a store
e. Surveying shoppers to learn about product selection
Question 2
For some U.S. consumers, a negative feature of Japanese products is that these products are foreign. However, this shortcoming can be overcome if they are rated highly on other aspects, such as reliability and price. This is an example of a(n) ____ model of decision making.
a. attribute
b. classification
c. compensatory
d. noncompensatory
e. brand
Participant observation, participating and observing in a research setting, is usually supplemented ...
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