Author Question: The five dimensions of evaluating service quality are: a. reliability, responsiveness, assurance, ... (Read 54 times)

123654777 · **on:** Jun 28, 2018

The five dimensions of evaluating service quality are:
a. reliability, responsiveness, assurance, empathy, and tangibles.
b. reliability, responsiveness, assurance, performance, and intangibles.
c. reliability, responsiveness, assurance, empathy, and tangibles.
d. reliability, responsiveness, assurance, performance, and tangibles.
e. none of the above.

Question 2

Which of the following is an example of the observation method of collecting primary data?
a. Administering a questionnaire to shoppers in a supermarket.
b. Recording the amount of time a shopper stops in front of a point-of-purchase display.
c. Asking shoppers which brand they noticed first in a shelf display.
d. Conducting a telephone survey to determine which brands of detergent are purchased by mothers with youngchildren.
e. Using a tape recorder to gather shopper impressions of a new store layout design.