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Author Question: The five dimensions of evaluating service quality are: a. reliability, responsiveness, assurance, ... (Read 87 times)

123654777

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on: Jun 28, 2018
The five dimensions of evaluating service quality are:
 a. reliability, responsiveness, assurance, empathy, and tangibles.
 b. reliability, responsiveness, assurance, performance, and intangibles.
 c. reliability, responsiveness, assurance, empathy, and tangibles.
 d. reliability, responsiveness, assurance, performance, and tangibles.
 e. none of the above.

Question 2

Which of the following is an example of the observation method of collecting primary data?
 a. Administering a questionnaire to shoppers in a supermarket.
  b. Recording the amount of time a shopper stops in front of a point-of-purchase display.
  c. Asking shoppers which brand they noticed first in a shelf display.
  d. Conducting a telephone survey to determine which brands of detergent are purchased by mothers with youngchildren.
 e. Using a tape recorder to gather shopper impressions of a new store layout design.


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LP

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


123654777

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Reply 2 on: Jun 28, 2018
Gracias!

FergA

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Reply 3 on: Yesterday
:D TYSM

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