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Author Question: Superiority is the customer's attitudes toward a brand's perceived quality as well as their ... (Read 125 times)

cdr_15

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on: Jun 28, 2018
Superiority is the customer's attitudes toward a brand's perceived quality as well as their perceptions of value and satisfaction.
 
 Indicate whether the statement is true or false

Question 2

Which type of primary data refers to what people do and do not know or believe about some product, brand,
  company or advertisement?
 a. Personality/Lifestyle
  b. Awareness/Knowledge
  c. Demographic/Socioeconomic
  d. Attitudes
  e. Behavior


C.mcnichol98

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

b


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