Author Question: Assets that impacts brand equity include: a. brand loyalty. b. perceived quality. c. name awareness. ... (Read 139 times)

asan beg · **on:** Jun 28, 2018

Assets that impacts brand equity include:
a. brand loyalty.
b. perceived quality.
c. name awareness.
d. all of the above.
e. (a) and (c) only.

Question 2

Of the following situations, which would be the most appropriate for using a discontinuous/omnibus panel?
a. To gain insights into changes in consumers' purchases and attitudes
b. To determine if members of the panel switched brands from one time period to the next
c. To determine how consumers feel about two different product packages by varying panel questions from onepanel measurement to the next
d. To have a focus group moderator ask participants about their views on a new advertisement.
e. All of the above.