Author Question: Brand name awareness is an important element of brand equity because a familiar brand is more likely ... (Read 107 times)

APUS57 · **on:** Jun 29, 2018

Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.
A) inept set
B) loyalty set
C) preference group
D) brand group
E) consideration set

Question 2

When marginal cost is equal to marginal revenue, the firm should
A) produce more to increase profits.
B) produce less to decrease total costs.
C) stop producing additional units to maximize profits.
D) provide discounts to encourage purchases.
E) intensify distribution to increase sales.