The types of consumer panels in a longitudinal study are: a. ...

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The types of consumer panels in a longitudinal study are:
 a. Continuous panels
  b. True panels
  c. Discontinuous panels
  d. Omnibus panels
  e. All of the above correctly refer to a type of consumer panel in longitudinal study.

Question 2

Inhibition is important for marketers because
 a. it can increase MAO to process information about the general evaluation of a brand.
  b. it can decrease MAO to process information about the general evaluation of a brand.
  c. it will usually bias information about a brand in a positive direction.
  d. key aspects of a brand may not even enter the consumer decision process.
  e. it can lead to forgetting attitudes about a brand.

[debra928]

Answer to Question 1

e

Answer to Question 2

D

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Gracias!

[dyrone]

TYSM