The types of consumer panels in a longitudinal study are
a. continuous panels.
b. true panels.
c. discontinuous panels.
d. omnibus panels.
e. All of these correctly refer to a type of consumer panel in a longitudinal study.
Question 2
Which of the following is an important element of a reactive public relations strategy?
a. a current situation analysis c. identification of program rationale
b. development of program objectives d. identification of vulnerabilities
