Confirmation bias refers to the fact that a. we are more likely ...

[luvbio]

Confirmation bias refers to the fact that
 a. we are more likely to recall information that reinforces rather than contradicts our overall beliefs.
  b. we only like brands with which we are familiar.
  c. positive information about a brand is most likely to be recalled.
  d. negative information about a brand is most likely to be recalled.
  e. diagnostic information about a brand is most likely to be recalled.

Question 2

An industrial firm's first encounter with an overseas market usually involves exporting.
 
 Indicate whether the statement is true or false

[blakeserpa]

Answer to Question 1

A

Answer to Question 2

true