Author Question: A confirmation bias in processing information leads consumers to a. be underconfident in their ... (Read 111 times)

Mollykgkg · **on:** Jun 28, 2018

A confirmation bias in processing information leads consumers to
a. be underconfident in their judgments.
b. be overconfident in their judgments.
c. be negative in evaluations.
d. make emotional judgments.
e. make cognitive judgments.

Question 2

By allowing channel members to sell its services to customers and provide continuous support to partners and customers via the Internet, IBM has:
a. expanded its market coverage.
b. responded to the service needs of customers.
c. increased the loyalty of its partners.
d. all of the above.
e. (a) and (c) only.