To determine the effect of change in ticket price on attendance, ...

[rosent76]

To determine the effect of change in ticket price on attendance, a market researcher may devise a laboratory
  experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices. In this experiment,
  price would be the
 a. independent variable.
  b. effect variable.
  c. dependent variable.
  d. result variable.
  e. extraneous variable.

Question 2

Armor All created the category of automotive protectants and is the dominant brand in many countries. This brand is a good example of a
 a. brand extension.
  b. line extension.
  c. schema.
  d. prototype.
  e. stereotype.

[mcarey591]

Answer to Question 1

a

Answer to Question 2

D

[rosent76]

Excellent

[amandalm]

Gracias!