Author Question: To determine the effect of change in ticket price on attendance, a market researcher may devise a ... (Read 75 times)

rosent76 · **on:** Jun 28, 2018

To determine the effect of change in ticket price on attendance, a market researcher may devise a laboratory
experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices. In this experiment,
price would be the
a. independent variable.
b. effect variable.
c. dependent variable.
d. result variable.
e. extraneous variable.

Question 2

Armor All created the category of automotive protectants and is the dominant brand in many countries. This brand is a good example of a
a. brand extension.
b. line extension.
c. schema.
d. prototype.
e. stereotype.