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Author Question: To determine the effect of change in ticket price on attendance, a market researcher may devise a ... (Read 76 times)

rosent76

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on: Jun 28, 2018
To determine the effect of change in ticket price on attendance, a market researcher may devise a laboratory
  experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices. In this experiment,
  price would be the
 a. independent variable.
  b. effect variable.
  c. dependent variable.
  d. result variable.
  e. extraneous variable.

Question 2

Armor All created the category of automotive protectants and is the dominant brand in many countries. This brand is a good example of a
 a. brand extension.
  b. line extension.
  c. schema.
  d. prototype.
  e. stereotype.


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mcarey591

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

D


rosent76

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Reply 2 on: Jun 28, 2018
Gracias!

Jossy

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Reply 3 on: Yesterday
Excellent

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