Author Question: In a controlled test market all of the following are true, EXCEPT the a. product is distributed ... (Read 55 times)

CharlieWard · **on:** Jun 28, 2018

In a controlled test market all of the following are true, EXCEPT the
a. product is distributed through normal distribution channels.
b. test is conducted by a service agency external to the firm.
c. test market service pays retailers for shelf space.
d. test market service coordinates the trade promotion program.
e. product is guaranteed distribution.

Question 2

Many consumers might have the desire to wear an expensive watch (e.g., a Rolex) or buy an expensive car in order to gain the admiration of others. This can be thought of as an example of
a. problem recognition determined by beliefs.
b. ideal state formed by aspirations.
c. internal search influenced by beliefs.
d. external search influenced by beliefs.
e. problem recognition determined by values.