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Author Question: Sarah is participating in a test-market in which her household's product purchases and television ... (Read 87 times)

justinmsk

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on: Jun 28, 2018
Sarah is participating in a test-market in which her household's product purchases and television viewing are recorded by the researchers. Which type of test-market does this represent?
 a. electronic test-market
 b. simulated test-market
 c. controlled test-market
 d. standard test-market

Question 2

The vast majority of Americans think it is acceptable for companies to involve a cause in their marketing.
 
 Indicate whether the statement is true or false


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xMRAZ

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

true


justinmsk

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

carlsona147

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Reply 3 on: Yesterday
Excellent

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