Author Question: Sarah is participating in a test-market in which her household's product purchases and television ... (Read 100 times)

justinmsk · **on:** Jun 28, 2018

Sarah is participating in a test-market in which her household's product purchases and television viewing are recorded by the researchers. Which type of test-market does this represent?
a. electronic test-market
b. simulated test-market
c. controlled test-market
d. standard test-market

Question 2

The vast majority of Americans think it is acceptable for companies to involve a cause in their marketing.

Indicate whether the statement is true or false