« previous next »

Author Question: Procedurally, business market segmentation involves categorizing actual or potential buying ... (Read 55 times)

sjones

  • Hero Member
  • *****
  • Posts: 520
on: Jun 28, 2018
Procedurally, business market segmentation involves categorizing actual or potential buying organizations into mutually exclusive clusters (segments) which each exhibit a relatively homogeneous response to marketing strategy variables.
 
 Indicate whether the statement is true or false

Question 2

Apex Manufacturing has developed an ingenious twist on a widely available home cleaning product. Management
  wishes to test market the new product, but they are hesitant to do so because other manufacturers of home cleaning
  products could easily duplicate Apex's modification. Which type of test marketing would you recommend to Apex?
 a. Controlled test marketing
  b. Standard test marketing
  c. Forced-distribution test marketing
  d. Simulated test marketing
  e. Electronic test marketing


mtmmmmmk

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

For ice massage, ice is frozen in a cylindrical container or a paper cup (A). The top half of the cu For ice massage, ice is frozen in a cylindrical container or a paper cup (A). The top half of the cu
Walter Thompson saw his assets evaporate during the stock market collapse in 1929. Desperate for ... Walter Thompson saw his assets evaporate during the stock market collapse in 1929. Desperate for ...
One target for expanding medical services involves vaccinations. Only 78 percent of children ages 19 ... One target for expanding medical services involves vaccinations. Only 78 percent of children ages 19 ...
Ion channels in myocardial cells: (a) resting state before action potential (all channel gates ... Ion channels in myocardial cells: (a) resting state before action potential (all channel gates ...
The action potential. The action potential.
Resting Membrane Potential: Voltage Difference Resting Membrane Potential: Voltage Difference
Video: Introduction to Macular Degeneration

For a complete list of videos, visit our video library