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Author Question: Procedurally, business market segmentation involves categorizing actual or potential buying ... (Read 71 times)

sjones

  • Hero Member
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  • Posts: 520
on: Jun 28, 2018
Procedurally, business market segmentation involves categorizing actual or potential buying organizations into mutually exclusive clusters (segments) which each exhibit a relatively homogeneous response to marketing strategy variables.
 
 Indicate whether the statement is true or false

Question 2

Apex Manufacturing has developed an ingenious twist on a widely available home cleaning product. Management
  wishes to test market the new product, but they are hesitant to do so because other manufacturers of home cleaning
  products could easily duplicate Apex's modification. Which type of test marketing would you recommend to Apex?
 a. Controlled test marketing
  b. Standard test marketing
  c. Forced-distribution test marketing
  d. Simulated test marketing
  e. Electronic test marketing


mtmmmmmk

  • Sr. Member
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  • Posts: 335
Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

d


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