One of Signode Corporation's segments was identified as large and extremely knowledgeable customers who actively considered the price versus service trade-offs but often placed price over service. This segment is:
a. bargain hunters.
b. transaction buyers.
c. programmed buyers.
d. relationship buyers.
e. none of the above.
Question 2
Which of the following is TRUE?
a. External validity is concerned with the issue of whether or not the specific treatment in which the researchersare interested has actually brought about the effect they have observed.
b. A consumer good purchase experiment conducted in a mock-up store is more externally valid than the sameexperiment in a real store setting.
c. External validity deals with the problem of projecting one's results from the experimental setting to the realworld.
d. Both A and C.
e. A, B, and C.
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