A recent ad portrayed a customer switching his video store ...

[09madisonrousseau09]

A recent ad portrayed a customer switching his video store membership as if it were the breakup of a relationship. This attempt at humor is likely to
 a. decrease motivation.
  b. increase counterarguing.
  c. increase source derogations.
  d. increase attention.
  e. decrease the use of peripheral cues.

Question 2

Business marketing relationships vary in terms of their closeness or degree of collaboration. Transactions that are almost, if not entirely, void of a close, collaborative relationship:
 a. do not involve the exchange of money.
 b. involve long-term, contractual commitments.
 c. are one-time exchanges of value between two parties with no prior or subsequent interaction.
 d. intend to move each partner toward the attainment of some long-term strategic goal.
 e. none of the above.

[rachel]

Answer to Question 1

D

Answer to Question 2

c