Author Question: A recent ad portrayed a customer switching his video store membership as if it were the breakup of a ... (Read 142 times)

09madisonrousseau09

  • Hero Member
  • *****
  • Posts: 559
A recent ad portrayed a customer switching his video store membership as if it were the breakup of a relationship. This attempt at humor is likely to
 a. decrease motivation.
  b. increase counterarguing.
  c. increase source derogations.
  d. increase attention.
  e. decrease the use of peripheral cues.

Question 2

Business marketing relationships vary in terms of their closeness or degree of collaboration. Transactions that are almost, if not entirely, void of a close, collaborative relationship:
 a. do not involve the exchange of money.
 b. involve long-term, contractual commitments.
 c. are one-time exchanges of value between two parties with no prior or subsequent interaction.
 d. intend to move each partner toward the attainment of some long-term strategic goal.
 e. none of the above.



rachel

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

D

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

For a complete list of videos, visit our video library