The National Panel Diary (NPD) is an advertisement readership ...

[javeds]

The National Panel Diary (NPD) is an advertisement readership service.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

If consumers really like an ad,
 a. they may have fewer associations to the brand advertised.
  b. classical conditioning is likely to occur.
  c. this affect may transfer from the ad to the brand.
  d. their involvement in processing the ad may decrease.
  e. source derogations may increase.

[aham8f]

Answer to Question 1

False

Answer to Question 2

C

[javeds]

Thanks for the timely response, appreciate it

[cici]

Gracias!